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Search Engine Optimization: Sorting out the meta data

A few days ago I started applying the techniques which I learned in the Digital Marketing course from Lowercase Academy. This week I will be sorting out my websites meta data on the search engine optimization side of thins. First, here is an overview of what I did last week in the Search Engine Optimization: Getting my website ready post:

  • Sorting out the links and navigation following the best practices taught in the course.
  • Working on the URL’s.
  • Working on the sitemaps and images.

After applying the changes, I gave it a couple of days and checked the rankings of my website. The rankings by keyword as they currently stand are as follows:

Current Page Rank


0 / 10

Current position on Google


KeywordRank on Google
JJ Prinsloo17
SQL Expert132

 

Next I will be continuing the optimization of my website by performing the following changes:

  • I will be installing an SEO WordPress plugin which the course recommends.
  • I will be optimizing my website by adding some additional information on my pages and posts which can be used by search engines to better index the website.
  • I will be signing up for a 30 day trial to an online SEO platform which should help me to further analyze and optimize my website. Unfortunately I will not be signing up to the one that the course recommends as it asks for credit card details which I am not willing to supply when signing up for a trial. I have only heard good ratings about the one I am signing up to though.

On a closer analysis it does not really seem like my websites rankings have changed all that much after the first round of changes which is somewhat expected. The big changes are only being made in the next couple of days although I have no doubt that the changes I already did make will certainly contribute to the effort.

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Search Engine Optimization: Getting my website ready

Recently, I completed the Digital Marketing course by Lowercase Academy which focused around digital marketing and search engine optimization. I don’t want to get into detail about how I felt about the course yet as I will be doing an in depth review at a later stage. What I can say, though, is that I definitely learned a few things from this course which definitely sparked my interest in one way or another.

The time has now come where I will start to apply the techniques that were taught in the course to my own websites, test them out and see the results.

In today’s article I will be discussing the first part of what the course teaches which I dubbed “Getting your house in order” meaning to sort out the basics on your website which might affect your websites rankings.

Note

Please note that this course is a paid service and I will not be going into any details regarding what it is that I have learned from this course or explicitly how to apply the techniques to your own website. Doing so will be highly immoral and unfair to the creator of the content and plainly I will just be a jerk if I do so. This series of articles which is based on this course, is simply for you to follow along. What we are trying to accomplish is to apply the techniques and see what the results are and how they affect our sites rankings. In short, apart from a high level scope of what we are doing, there won’t be any details.

As mentioned before, today’s scope is to get our websites basics right before we continue with any funky SEO implementations.

Firstly, I would like to mention that this website was built in WordPress and I will be applying all the techniques which I learned from the course to this website.

Some of the tasks I will be doing on my site:

  • Sorting out the links and navigation following the best practices taught in the course
  • Working on the URL’s
  • Working on the sitemaps and images

I will be working on these changes in the next day to get them sorted out. Next week we will check the page ranking again. Sign up for my newsletter to follow along with this series and see how these changes affect my website.

In future articles I will be adding the current website status on the search engines at the top of the articles in the following way:

Current Page Rank


0 / 10

Current position on Google


KeywordRank on Google
JJ Prinsloo26
SQL Expert132