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Search Engine Optimization: Sorting out the meta data

A few days ago I started applying the techniques which I learned in the Digital Marketing course from Lowercase Academy. This week I will be sorting out my websites meta data on the search engine optimization side of thins. First, here is an overview of what I did last week in the Search Engine Optimization: Getting my website ready post:

  • Sorting out the links and navigation following the best practices taught in the course.
  • Working on the URL’s.
  • Working on the sitemaps and images.

After applying the changes, I gave it a couple of days and checked the rankings of my website. The rankings by keyword as they currently stand are as follows:

Current Page Rank


0 / 10

Current position on Google


KeywordRank on Google
JJ Prinsloo17
SQL Expert132

 

Next I will be continuing the optimization of my website by performing the following changes:

  • I will be installing an SEO WordPress plugin which the course recommends.
  • I will be optimizing my website by adding some additional information on my pages and posts which can be used by search engines to better index the website.
  • I will be signing up for a 30 day trial to an online SEO platform which should help me to further analyze and optimize my website. Unfortunately I will not be signing up to the one that the course recommends as it asks for credit card details which I am not willing to supply when signing up for a trial. I have only heard good ratings about the one I am signing up to though.

On a closer analysis it does not really seem like my websites rankings have changed all that much after the first round of changes which is somewhat expected. The big changes are only being made in the next couple of days although I have no doubt that the changes I already did make will certainly contribute to the effort.

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Search Engine Optimization: Getting my website ready

Recently, I completed the Digital Marketing course by Lowercase Academy which focused around digital marketing and search engine optimization. I don’t want to get into detail about how I felt about the course yet as I will be doing an in depth review at a later stage. What I can say, though, is that I definitely learned a few things from this course which definitely sparked my interest in one way or another.

The time has now come where I will start to apply the techniques that were taught in the course to my own websites, test them out and see the results.

In today’s article I will be discussing the first part of what the course teaches which I dubbed “Getting your house in order” meaning to sort out the basics on your website which might affect your websites rankings.

Note

Please note that this course is a paid service and I will not be going into any details regarding what it is that I have learned from this course or explicitly how to apply the techniques to your own website. Doing so will be highly immoral and unfair to the creator of the content and plainly I will just be a jerk if I do so. This series of articles which is based on this course, is simply for you to follow along. What we are trying to accomplish is to apply the techniques and see what the results are and how they affect our sites rankings. In short, apart from a high level scope of what we are doing, there won’t be any details.

As mentioned before, today’s scope is to get our websites basics right before we continue with any funky SEO implementations.

Firstly, I would like to mention that this website was built in WordPress and I will be applying all the techniques which I learned from the course to this website.

Some of the tasks I will be doing on my site:

  • Sorting out the links and navigation following the best practices taught in the course
  • Working on the URL’s
  • Working on the sitemaps and images

I will be working on these changes in the next day to get them sorted out. Next week we will check the page ranking again. Sign up for my newsletter to follow along with this series and see how these changes affect my website.

In future articles I will be adding the current website status on the search engines at the top of the articles in the following way:

Current Page Rank


0 / 10

Current position on Google


KeywordRank on Google
JJ Prinsloo26
SQL Expert132

 

 

Digital Marketing Course

Some of the most frequently asked questions by companies and/or website owners and entrepreneurs revolve around digital marketing.

  • How do I get my website visible on the internet?
  • How do I get on that first page of Google?
  • How do I reach my audience to build up a network who I can eventually sell my product to?

These question are all too common in the online business and entrepreneur space and most of the time we don’t have a huge marketing budget to pay for Google and Facebook ads or run massive online marketing campaigns etc. The question that this raises is; do you need a huge budget like those enterprise companies that run marketing campaigns online or can you get a piece of the action without it? It comes as no surprise that the internet is a deep and dark space where we have to fight for individuality and to stand out from the crowd. With the millions of websites out there, how will you get noticed?

I have had this conversation many a times with business owners, entrepreneurs and individuals alike. It always baffles me that the general understanding that these people have regarding the subject is that “If I get a website, I will get more business” and that is the end of it. This couldn’t be further from the truth and if you think otherwise, you might as well give up now and not waste your time or money. Merely popping a website on the internet will not make the masses run towards your business. Your website will be consumed into the masses faster than Google Chrome consumes memory. A website takes hard work, motivation and dedication.

I have been lucky enough to be invited as a study buddy to a digital marketing course offered by Lowercase Academy. You can download the brochure here to see what it is all about.

The course is led by Barry le Grange, a South African digital marketer with more than 10 years experience in the field. According to the Lowercase Academy website, Barry has worked with some of the largest corporate companies in South Africa doing digital marketing and building online businesses using the techniques that he teaches in the course.

In the next few weeks I will be doing the online course which entails the following modules:

LevelModuleSession
Level 1IntroductionThe Lowercase Academey Digital Marketing Training Program (10 Mins)
Level 1Building a professional website and blogHow to build a website and blog in WordPress (6 Mins)
Level 1Building a professional website and blogThe WordPress Dashboard (5 Mins)
Level 1Building a professional website and blogCreating web pages, blog posts, and menus in WordPress (12 Mins)
Level 1Building a professional website and blogWorking with WordPress Themes (16 Mins)
Level 1Building a professional website and blogWordPress Settings, Widgets, and Plugins (14 Mins)
Level 1Search Engine OptimizationHow Search Engines Work (8 Mins)
Level 1Search Engine OptimizationSearch Engine Optimization – Part 1 (6 Mins)
Level 1Search Engine OptimizationSearch Engine Optimization – Part 2 (14 Mins)
Level 1Search Engine OptimizationSearch Engine Optimization – Part 3 (8 Mins)
Level 1Search Engine OptimizationWhat Google Search will look like in 5 years (9 Mins)
Level 1Google AnalyticsGoogle Analytics – Part 1 (4:30 Mins)
Level 1Google AnalyticsGoogle Analytics Terminologies – Part 1 (7:30 Mins)
Level 1Google AnalyticsGoogle Analytics Terminologies – Part 2 (8 Mins)
Level 1BloggingContent Creation and Blogging (12 Mins)
Level 1BloggingHow to build an audience (11 Mins)
Level 2Branding, Design & User ExperienceBranding and Design (8 Mins)
Level 2Branding, Design & User ExperienceUser Experience Design (UX) (10 Mins)
Level 2Social Media for BusinessSocial Media for Business – Introduction (6 Mins)
Level 2Social Media for BusinessInsights: Social Media Platforms (18 Mins)
Level 2Online AdvertisingIntroduction to Online Advertising (6 Mins)
Level 2Online AdvertisingFacebook Advertising (10 Mins)
Level 2Online AdvertisingFacebook Advertising – Measuring and Optimizing (11 Mins)
Level 2Landing Page OptimizationLanding Page Optimization (11 Mins)
Level 2Email MarketingModern Email Marketing (15 Mins)
Level 2Payment GatewaysPayment Gateways and Membership Sites (8 Mins)
Level 2Overview and ConclusionOverview and Conclusion (6 Mins)

I will also be starting a project to see how the techniques and skills I learn in this course can affect my own website in terms of design, marketing and SEO. I will be applying every technique I learn to the site and at the end, see where I end up on Googles rankings, how many followers I have gained and the results in my google analytics. I will be writing follow up articles every step of the way about what I did and what the effects were, so register for my newsletter and follow along.

When all is done I will be writing a review on Lowercase Academy’s Digital Marketing Course and what I learnt and what the benefits were to me as a website and online business owner.

Let’s market some digital!