Digital Marketing Course

jj prinsloo digital marketing course featured

Some of the most frequently asked questions by companies and/or website owners and entrepreneurs revolve around digital marketing.

  • How do I get my website visible on the internet?
  • How do I get on that first page of Google?
  • How do I reach my audience to build up a network who I can eventually sell my product to?

These question are all too common in the online business and entrepreneur space and most of the time we don’t have a huge marketing budget to pay for Google and Facebook ads or run massive online marketing campaigns etc. The question that this raises is; do you need a huge budget like those enterprise companies that run marketing campaigns online or can you get a piece of the action without it? It comes as no surprise that the internet is a deep and dark space where we have to fight for individuality and to stand out from the crowd. With the millions of websites out there, how will you get noticed?

I have had this conversation many a times with business owners, entrepreneurs and individuals alike. It always baffles me that the general understanding that these people have regarding the subject is that “If I get a website, I will get more business” and that is the end of it. This couldn’t be further from the truth and if you think otherwise, you might as well give up now and not waste your time or money. Merely popping a website on the internet will not make the masses run towards your business. Your website will be consumed into the masses faster than Google Chrome consumes memory. A website takes hard work, motivation and dedication.

I have been lucky enough to be invited as a study buddy to a digital marketing course offered by Lowercase Academy. You can download the brochure here to see what it is all about.

The course is led by Barry le Grange, a South African digital marketer with more than 10 years experience in the field. According to the Lowercase Academy website, Barry has worked with some of the largest corporate companies in South Africa doing digital marketing and building online businesses using the techniques that he teaches in the course.

In the next few weeks I will be doing the online course which entails the following modules:

LevelModuleSession
Level 1IntroductionThe Lowercase Academey Digital Marketing Training Program (10 Mins)
Level 1Building a professional website and blogHow to build a website and blog in WordPress (6 Mins)
Level 1Building a professional website and blogThe WordPress Dashboard (5 Mins)
Level 1Building a professional website and blogCreating web pages, blog posts, and menus in WordPress (12 Mins)
Level 1Building a professional website and blogWorking with WordPress Themes (16 Mins)
Level 1Building a professional website and blogWordPress Settings, Widgets, and Plugins (14 Mins)
Level 1Search Engine OptimizationHow Search Engines Work (8 Mins)
Level 1Search Engine OptimizationSearch Engine Optimization – Part 1 (6 Mins)
Level 1Search Engine OptimizationSearch Engine Optimization – Part 2 (14 Mins)
Level 1Search Engine OptimizationSearch Engine Optimization – Part 3 (8 Mins)
Level 1Search Engine OptimizationWhat Google Search will look like in 5 years (9 Mins)
Level 1Google AnalyticsGoogle Analytics – Part 1 (4:30 Mins)
Level 1Google AnalyticsGoogle Analytics Terminologies – Part 1 (7:30 Mins)
Level 1Google AnalyticsGoogle Analytics Terminologies – Part 2 (8 Mins)
Level 1BloggingContent Creation and Blogging (12 Mins)
Level 1BloggingHow to build an audience (11 Mins)
Level 2Branding, Design & User ExperienceBranding and Design (8 Mins)
Level 2Branding, Design & User ExperienceUser Experience Design (UX) (10 Mins)
Level 2Social Media for BusinessSocial Media for Business – Introduction (6 Mins)
Level 2Social Media for BusinessInsights: Social Media Platforms (18 Mins)
Level 2Online AdvertisingIntroduction to Online Advertising (6 Mins)
Level 2Online AdvertisingFacebook Advertising (10 Mins)
Level 2Online AdvertisingFacebook Advertising – Measuring and Optimizing (11 Mins)
Level 2Landing Page OptimizationLanding Page Optimization (11 Mins)
Level 2Email MarketingModern Email Marketing (15 Mins)
Level 2Payment GatewaysPayment Gateways and Membership Sites (8 Mins)
Level 2Overview and ConclusionOverview and Conclusion (6 Mins)

I will also be starting a project to see how the techniques and skills I learn in this course can affect my own website in terms of design, marketing and SEO. I will be applying every technique I learn to the site and at the end, see where I end up on Googles rankings, how many followers I have gained and the results in my google analytics. I will be writing follow up articles every step of the way about what I did and what the effects were, so register for my newsletter and follow along.

When all is done I will be writing a review on Lowercase Academy’s Digital Marketing Course and what I learnt and what the benefits were to me as a website and online business owner.

Let’s market some digital!

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